Handmade for you

Our Mission

At Surkh by Turi, we believe every saree tells a story—one of tradition, artistry, and resilience. Born from a passion for preserving India’s rich cultural heritage, our brand is dedicated to ensuring that the timeless craft of saree weaving continues to thrive.

Our mission is simple but profound: to support talented yet underserved weavers from rural India who create sarees in small batches. These artisans, often overlooked, are the custodians of intricate weaving techniques passed down through generations. By collaborating with them, we ensure their skills are not only recognized but also cherished.

At Surkh by Turi, quality is paramount. Each saree is a masterpiece, woven with care and precision. We believe that true craftsmanship cannot be rushed, and our sarees take time—sometimes weeks or even months—to reach the imperfect perfection. And believe us, handmade will surely have imperfections. This commitment to quality over quantity reflects our belief that slow fashion is the way forward.

By wearing a Surkh saree, you are not just draping yourself in elegance but also embracing a legacy, empowering artisans, and playing a role in keeping the art of sarees alive for future generations.

Because at Surkh by Turi, we don’t just make sarees—we weave stories, dreams, and traditions into every thread.